A catalogue without a photo crew
Rough site photos in, showroom imagery and a live website out: for a paying client.
Good craft, rough photographs
N Design fit out interiors in Qatar (joinery, furniture, finishes), and the work itself is genuinely good. The photographs were whatever someone could take on the floor at the end of a job: mixed light, half a workshop behind a beautiful cabinet, an angle nobody would have chosen. The work looked far worse in a picture than it does in a room, and booking a photographer and a studio for every new piece was never going to happen.
The same piece, properly staged
Every shot now runs through a touch-up workflow: backgrounds cleaned, light corrected, the piece staged so a phone photo taken in a workshop reads like a catalogue picture. Same furniture, same finish, same afternoon: it finally just looks like what the client is actually buying.
Rebuilt instead of reshot
Some things are easier to rebuild than to photograph again. Pieces and spaces get modelled and rendered in 3D, so a product can be shown in a setting that does not exist yet, or from an angle nobody stood at. It removes the sentence every design business hates saying to a client: we don't have a picture of that one.
Catalogues, and a website to put them on
The imagery feeds the deliverables: product catalogues the team hands straight to clients, and a website that puts the whole body of work in one place. Build the workflow once and everything after it gets cheaper: the next product, the next catalogue page, the next site update.
- No shoot days
- A photographer and a studio booked per piece → photos taken on the floor by the team who built it.
- Two deliverables
- Client-ready product catalogues and a live website, both out of the same processed imagery.
- Built once
- Every new product, catalogue page and site update runs through a workflow that already exists.
For the person who wants the detail.
Everything above is what it does. This is how it is actually built.
- 01An image workflow built on Higgsfield: background cleanup, light correction and staging applied as a repeatable recipe per shot set rather than as one-off edits.
- 02Blender for modelling and rendering pieces and spaces, covering products that need a setting which does not exist yet or an angle nobody photographed.
- 03Consistent treatment across a set, so a catalogue spread reads as one shoot instead of twelve different phones.
- 04Catalogue layouts assembled from the processed set and exported client-ready.
- 05The portfolio site ships as a static build on Vercel, so it loads fast on a phone in a showroom.
- 06The workflow is documented, so new product photography goes through it without rebuilding the setup each time.
What would you stop doing by hand?
Three questions, three minutes. We come to the first call already understanding the problem.